{"title":"Prom Dresses","description":"\u003cp\u003eThe \u003cstrong\u003eprom dress\u003c\/strong\u003e is the one you'll remember in every photo — and FashionAxe carries the full range, from floor-sweeping gowns to short party styles, in every colour and finish. Most under $80, with new prom dresses landing every week.\u003c\/p\u003e\n\u003ch2\u003eShop prom dresses by colour\u003c\/h2\u003e\n\u003cp\u003eFind your shade in \u003ca href=\"\/collections\/black-prom-dresses\"\u003eblack\u003c\/a\u003e, \u003ca href=\"\/collections\/red-prom-dresses\"\u003ered\u003c\/a\u003e, \u003ca href=\"\/collections\/pink-prom-dresses\"\u003epink\u003c\/a\u003e, \u003ca href=\"\/collections\/blue-prom-dresses\"\u003eblue\u003c\/a\u003e, \u003ca href=\"\/collections\/white-prom-dresses\"\u003ewhite\u003c\/a\u003e and \u003ca href=\"\/collections\/corset-prom-dresses\"\u003ecorset\u003c\/a\u003e prom styles.\u003c\/p\u003e\n\u003ch2\u003eLong \u0026amp; short prom styles\u003c\/h2\u003e\n\u003cp\u003eGo dramatic in a floor-length \u003ca href=\"\/collections\/maxi-dress\"\u003emaxi\u003c\/a\u003e gown, or dance-ready in a \u003ca href=\"\/collections\/mini-dresses\"\u003emini\u003c\/a\u003e. Shop \u003ca href=\"\/collections\/sequin-dresses\"\u003esequin\u003c\/a\u003e, \u003ca href=\"\/collections\/satin-dress\"\u003esatin\u003c\/a\u003e, \u003ca href=\"\/collections\/corset-dresses\"\u003ecorset\u003c\/a\u003e and \u003ca href=\"\/collections\/tulle-dresses\"\u003etulle\u003c\/a\u003e finishes, with \u003ca href=\"\/collections\/split-dress\"\u003ethigh-split\u003c\/a\u003e and \u003ca href=\"\/collections\/backless-dresses\"\u003ebackless\u003c\/a\u003e details for extra drama.\u003c\/p\u003e\n\u003ch2\u003eProm, formals \u0026amp; pageants\u003c\/h2\u003e\n\u003cp\u003eThese gowns work well beyond prom — wear them to formals, pageants, galas and \u003ca href=\"\/collections\/homecoming-dresses\"\u003ehomecoming\u003c\/a\u003e. For strict dress codes, see our \u003ca href=\"\/collections\/formal-dresses\"\u003eformal dresses\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow to style a prom dress\u003c\/h2\u003e\n\u003cp\u003eLet the gown lead — add heeled sandals, a small clutch and one statement jewellery piece. Keep hair simple to show the neckline, whether it's sweetheart, halter or one-shoulder.\u003c\/p\u003e\n\u003ch2\u003eProm dress FAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhen should I buy my prom dress?\u003c\/strong\u003e Aim for 6–8 weeks before prom to allow time for shipping and any alterations, and to get first pick of the season's styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould a prom dress be long or short?\u003c\/strong\u003e Both work — long gowns read formal and dramatic, while short and midi styles are easier to dance in. Match it to your prom's dress code and your comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much are prom dresses at FashionAxe?\u003c\/strong\u003e Most prom dresses are under $80, with new styles added weekly and free shipping over $60.\u003c\/p\u003e","products":[{"product_id":"lace-illusion-neck-cap-sleeve-tulle-a-line-prom-dress","title":"Lace Illusion Neck Cap Sleeve Tulle A-Line Prom Dress","description":"\u003cp\u003eThis A-line gown pairs a lace illusion bodice with a layered tulle skirt.\u003c\/p\u003e\u003cp\u003eA sheer boat neck sits over a sweetheart underlay, with floral lace across the chest, midriff, and off-shoulder cap sleeves. Lace trails onto the upper skirt, while scattered motifs sit on the voluminous tulle below.\u003c\/p\u003e\u003cp\u003eIt suits formal evenings, prom, and wedding-guest occasions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIllusion boat neck\u003c\/li\u003e\n\u003cli\u003eFloral lace bodice\u003c\/li\u003e\n\u003cli\u003eOff-shoulder cap sleeves\u003c\/li\u003e\n\u003cli\u003eLayered tulle A-line skirt\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Blue \/ XS","offer_id":67632811475196,"sku":"BLUEXSDRSS65044LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":67632811507964,"sku":"BLUESDRSS65045LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":67632811540732,"sku":"BLUEMDRSS65046LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":67632811573500,"sku":"BLUELDRSS65047LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":67632811606268,"sku":"BLUEXLDRSS65048LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XXL","offer_id":67632811639036,"sku":"BLUEXXLDRSS65049LLA","price":183.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XXXL","offer_id":67632811671804,"sku":"BLUEXXXLDRSS65050LLA","price":183.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/b429c279df1f1a5573cf7093c15a10e2_cda6695e-ca1e-4c7b-a9af-6565ad492bc6.jpg?v=1790940835"},{"product_id":"satin-off-shoulder-sweetheart-draped-mermaid-prom-dress","title":"Satin Off Shoulder Sweetheart Draped Mermaid Prom Dress","description":"\u003cp\u003eA satin-look off-shoulder maxi gown drapes across the arms and falls in a floor-pooling column.\u003c\/p\u003e\u003cp\u003eA wide folded panel wraps the chest in a cowl dip. Asymmetric ruching sweeps from one hip across the torso, and the skirt stays close through the hips before pooling at the feet.\u003c\/p\u003e\u003cp\u003eWear it to formal evenings, galas, and wedding-guest events.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOff-shoulder draped neckline\u003c\/li\u003e\n\u003cli\u003eAsymmetric waist ruching\u003c\/li\u003e\n\u003cli\u003eSatin-look finish\u003c\/li\u003e\n\u003cli\u003eFloor-length column skirt\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Red \/ XXS","offer_id":67632815374588,"sku":"REDXXSDRSS65051LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XS","offer_id":67632815407356,"sku":"REDXSDRSS65052LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ S","offer_id":67632815440124,"sku":"REDSDRSS65053LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":67632815472892,"sku":"REDMDRSS65054LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":67632815505660,"sku":"REDLDRSS65055LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":67632815538428,"sku":"REDXLDRSS65056LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XXL","offer_id":67632815571196,"sku":"REDXXLDRSS65057LLA","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XXXL","offer_id":67632815603964,"sku":"REDXXXLDRSS65058LLA","price":173.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/8d4ddc89369494b56bab6c913d07b1ec.jpg?v=1790940837"},{"product_id":"satin-one-shoulder-sleeveless-ruched-mermaid-maxi-gown","title":"Satin One Shoulder Sleeveless Ruched Mermaid Maxi Gown","description":"\u003cp\u003eA one-shoulder floor-length gown follows a slim column from waist to hem.\u003c\/p\u003e\u003cp\u003eA wide strap crosses one shoulder with diagonal pleating over the bust. A semi-sheer mesh band encircles the midriff. The satin-look skirt gathers at one hip and falls in a fluid, floor-grazing line. The open shoulder stays bare.\u003c\/p\u003e\u003cp\u003eIt suits formal evenings, galas, and wedding-guest events.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAsymmetrical one-shoulder neckline\u003c\/li\u003e\n\u003cli\u003eDiagonal bust draping\u003c\/li\u003e\n\u003cli\u003eSheer mesh midriff panel\u003c\/li\u003e\n\u003cli\u003eSatin-look hip-gathered skirt\u003c\/li\u003e\n\u003cli\u003eFloor-length column hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Blue \/ XS","offer_id":67632820322556,"sku":"BLUEXSGWN64649LLA","price":71.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":67632820355324,"sku":"BLUESGWN64650LLA","price":71.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":67632820388092,"sku":"BLUEMGWN64651LLA","price":71.99,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":67632820420860,"sku":"BLUELGWN64652LLA","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/mirabelle-satin-one-shoulder-gown-fashion-pov-5431746.jpg?v=1790940838"},{"product_id":"floral-spaghetti-strap-deep-v-neck-high-split-a-line-prom-gown","title":"Floral Spaghetti Strap Deep V-Neck High Split A-Line Prom Gown","description":"\u003cp\u003eA floor-length A-line gown pairs a fitted bodice with a full, layered skirt.\u003c\/p\u003e\u003cp\u003eThin spaghetti straps hold a plunging V-neck. The bodice is covered in raised floral appliqués that trail more sparsely down a sheer tulle skirt. A high thigh slit cuts one side of the voluminous hem. The tulle layers stay sheer and full.\u003c\/p\u003e\u003cp\u003eWear it to prom, formal evenings, and wedding-guest events.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePlunging V-neck\u003c\/li\u003e\n\u003cli\u003eThin spaghetti straps\u003c\/li\u003e\n\u003cli\u003e3D floral appliqués\u003c\/li\u003e\n\u003cli\u003eLayered tulle A-line skirt\u003c\/li\u003e\n\u003cli\u003eHigh side slit\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Pink \/ S","offer_id":67632824123644,"sku":"PINKSGWN64653LLA","price":390.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M","offer_id":67632824156412,"sku":"PINKMGWN64654LLA","price":390.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ L","offer_id":67632824189180,"sku":"PINKLGWN64655LLA","price":390.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XL","offer_id":67632824221948,"sku":"PINKXLGWN64656LLA","price":390.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ XXL","offer_id":67632824254716,"sku":"PINKXXLGWN64657LLA","price":390.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/6d23a719f2ba1c22d4873f32ffd86201.jpg?v=1790940839"},{"product_id":"bernice-long-sleeve-gloves-velvet-maxi-dress-in-black","title":"Bernice Long Sleeve Gloves Velvet Maxi Dress","description":"\u003cp\u003eAn alluring velvet maxi dress featuring clean lines and statement structural detailing.\u003c\/p\u003e\u003cp\u003eCut from plush, light-catching velvet, the piece features a flattering neckline paired with full-length slim sleeves and a fluid floor-length hem that moves effortlessly with every step.\u003c\/p\u003e\u003cp\u003eAn ideal choice for weddings, cocktail events, and formal evening gatherings when refined occasionwear is the brief.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft velvet texture\u003c\/li\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eFloor-length maxi hem\u003c\/li\u003e\n\u003cli\u003eOccasion: weddings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"S","offer_id":67632826908924,"sku":"DRESSS347447FAXE","price":98.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67632826941692,"sku":"DRESSM347448FAXE","price":98.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67632826974460,"sku":"DRESSL347449FAXE","price":98.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":67632827007228,"sku":"DRESSXL347450FAXE","price":98.99,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":67632827039996,"sku":"DRESSXXL347451FAXE","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/BerniceLongSleeveGlovesVelvetMaxiDressInBlack_2_bebe4e41-5bc1-4ac8-9415-df88ba14b317.jpg?v=1790940840"},{"product_id":"rhinestone-collar-mock-neck-long-sleeve-oversized-satin-cuff-column-maxi-gown","title":"Rhinestone Collar Mock Neck Long Sleeve Satin Column Maxi Gown","description":"\u003cp\u003eA long-sleeve column gown fits close from a high neck to a floor-length hem.\u003c\/p\u003e\u003cp\u003eThe body has a matte, smooth finish. Full-length sleeves end in oversized, gathered cuffs in a contrasting satin-look fabric. The neckline is a simple round mock neck with no visible trim.\u003c\/p\u003e\u003cp\u003eWear it to formal evenings, galas, and wedding-guest events.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh round mock neck\u003c\/li\u003e\n\u003cli\u003eLong fitted sleeves\u003c\/li\u003e\n\u003cli\u003eOversized satin-look cuffs\u003c\/li\u003e\n\u003cli\u003eMatte column body\u003c\/li\u003e\n\u003cli\u003eFloor-length hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Black \/ XS","offer_id":67632838574332,"sku":"BLACKXSGWN64699LLA","price":177.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":67632838607100,"sku":"BLACKSGWN64700LLA","price":177.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":67632838639868,"sku":"BLACKMGWN64701LLA","price":182.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":67632838672636,"sku":"BLACKLGWN64702LLA","price":182.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":67632838705404,"sku":"BLACKXLGWN64703LLA","price":180.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XS","offer_id":67632838738172,"sku":"REDXSGWN64704LLA","price":177.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ S","offer_id":67632838770940,"sku":"REDSGWN64705LLA","price":177.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ M","offer_id":67632838803708,"sku":"REDMGWN64706LLA","price":179.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ L","offer_id":67632838836476,"sku":"REDLGWN64707LLA","price":181.99,"currency_code":"USD","in_stock":true},{"title":"Red \/ XL","offer_id":67632838869244,"sku":"REDXLGWN64708LLA","price":177.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/kehlani-diamond-maxi-dress-fashion-pov-3865632.jpg?v=1790940845"},{"product_id":"corset-off-shoulder-ruched-satin-maxi-prom-dress","title":"Corset Off Shoulder Ruched Satin Maxi Prom Dress","description":"\u003cp\u003eTurn heads in this dress tailored for celebratory occasions and special moments.\u003c\/p\u003e\u003cp\u003eCut from smooth, structured woven fabric, the piece features a flattering neckline paired with sleeveless styling and a fluid hemline that moves effortlessly with every step.\u003c\/p\u003e\u003cp\u003eAn ideal choice for weddings, cocktail events, and formal evening gatherings when refined occasionwear is the brief.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eOccasion: weddings\u003c\/li\u003e\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Pink \/ S","offer_id":67632843849980,"sku":"DRESSPINKS36238FAXE","price":127.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ M","offer_id":67632843882748,"sku":"DRESSPINKM36239FAXE","price":127.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ L","offer_id":67632843915516,"sku":"DRESSPINKL36240FAXE","price":127.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/34caba1106c3e74838cfcd9cebbbba49.jpg?v=1790940846"},{"product_id":"satin-one-shoulder-ruched-mermaid-maxi-gown","title":"Satin One Shoulder Ruched Mermaid Maxi Gown","description":"\u003cp\u003eA one-shoulder floor-length gown joins a matte bodice to a satin-look column skirt.\u003c\/p\u003e\u003cp\u003eThe single strap carries draped ruching across the bust. 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A smooth vertical panel runs down the center front; dense horizontal ruching covers both sides of the skirt from hip to floor.\u003c\/p\u003e\u003cp\u003eWear it to evening events, cocktail parties, and formal nights.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeep plunging U-neck\u003c\/li\u003e\n\u003cli\u003eHalter sleeveless construction\u003c\/li\u003e\n\u003cli\u003eSmooth center-front panel\u003c\/li\u003e\n\u003cli\u003eSide ruching to the hem\u003c\/li\u003e\n\u003cli\u003eFloor-length bodycon cut\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Purple \/ S","offer_id":67632856170748,"sku":"PURPLSMXDR64759LLA","price":68.99,"currency_code":"USD","in_stock":true},{"title":"Purple \/ M","offer_id":67632856203516,"sku":"PURPLMMXDR64760LLA","price":68.99,"currency_code":"USD","in_stock":true},{"title":"Purple \/ L","offer_id":67632856236284,"sku":"PURPLLMXDR64761LLA","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0825\/9829\/7852\/files\/presley-mesh-maxi-dress-fashion-pov-3227473.jpg?v=1790940851"},{"product_id":"satin-one-shoulder-sleeveless-ruched-mermaid-maxi-gown-2","title":"Satin One Shoulder Sleeveless Ruched Mermaid Maxi Gown","description":"\u003cp\u003eThis one-shoulder maxi gown is cut slim through the hips and pools slightly at the floor.\u003c\/p\u003e\u003cp\u003eA wide gathered strap covers one shoulder; the other is bare. 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